Who doesn’t love Japanese food? If I got an opportunity to travel to any country, Japan is always my first list. Not only about the food, but the culture, the people, technology, scenery and the list continues. A few days ago, Malaysia’s all-time favorite Japanese restaurant as Sushi King proudly launched its 100th outlet at the new AEON Mall Shah Alam.
For those who don’t know, this largest Japanese restaurant chain in Malaysia has been operated for 21 years.

“From the time we opened our first outlet in 1995 in Kuala Lumpur, we have definitely come a long way to where we are now with our 100th store, exposing Malaysians to enjoy one of Japan’s historically-rich cuisine over the years and vice versa, it gives us the opportunity to learn about Malaysia’s culture and their curiosity for new food,” said Tan Sri Dato’ Seri (Dr.) Konishi at the launch.

During the launch of the 100th outlet, guests were treated to an authentic Japanese launch ceremony, with intriguing showcases of the Japanese culture such as a magnificent Taiko Drum performance (a traditional Japanese instrument); a Japanese traditional ‘Soran Bushi’ (Japanese sea shanty) dance performance; and the Mochitsuki Ceremony (the pounding of rice cakes to make ‘Mochi’) – a customary Japanese event in ushering new beginnings. By partaking in the ceremony of mochi – thought to symbolise the spirit of rice – the 100th outlet of Sushi King envisions to gain the strength of these rice divinities and achieve great success similar to the forefathers of its outlets.

“Our food is developed by Japanese Master Chefs to preserve the authentic taste of Japanese sushi. To maintain the quality of Sushi King’s fare, our Japanese chefs monitor all our restaurants and at the same time, we have local head chefs who are specialists in Japanese food preparation, to ensure consistency and freshness of our meals,” said Hijioka.

Thank you for the great lunch Sushi King.