Global Sports Brand PUMA partners with one of New York City’s trusted names in streetwear, RISE NYC, for the “New York Is For Lovers” footwear project featuring the classic PUMA Blaze of Glory.

New York Is For Lovers celebrates the unique ambiance of the city that RISE calls home. Quite often New York is seen rude or brash from the outside, however, at its very core, its triumphed through tragedy, overcame obstacles and have shown so much willingness to give, through warmth and compassion.

“New York Is For Lovers” Blaze of Glory is featured in a solid rich leather execution with overlays in suede and collar in techy mesh. The two-tone laces and speckled midsole speak true sneaker language where the twist is coming through the heart-shaped laser cut panel and the laces jewels with the personalized message.