This time, Magnum unveiled its new packaging design with a fashionable launch party, hosted in collaboration with Dato’ Farah Khan’s eponymous designer fashion label. The event took place in Marbel 8.
The event was turn out with a full house and a lot of well known people. To celebrate the big unveiling, Dato’ Farah Khan created five exclusive hand-beaded dresses by drawing inspiration from Magnum ice cream flavours – Gold, Classic, Almond, Chocolate Brownie and Chocolate & Strawberry.
Magnum wrappers created by Dato Farah Khan

Known for dressing the coolest girls on the planet, FARAH KHAN’s expertly-made dresses advocate fuss-free dressing, while adding fun and glamour to the modern woman’s wardrobe. The label adorns simple silhouettes with exquisite embellishments to produce beautifully made ready-to-wear pieces. 

Since its debut in Paris in 2007, the label has been rapidly gathering a celebrity following, including style personalities like Kimora Lee Simmons, Paris Hilton, Selena Gomez, Ashanti, Nina Dobrev, and many more. 

For 25 years you’ve been enjoying the ultimate in chocolate and ice cream pleasure.
Now it’s our turn to say thank you by bringing you MAGNUM cracking chocolate and ice cream at its best.
Everyone can bring back their own customized Magnum Chocolate bar.
With some bloggers and journalist.
Honestly I prefer Magnum Gold because it have the caramel flavor.
From left to right; Magnum Gold, Magnum Choc Brownie, Magnum Classic, Magnum Almond & Magnum Choc Strawberry

FARAH KHAN’s signature embellishments are hand-sewn, bead by bead, by Southeast Asian artisans, employing techniques handed down over centuries to ensure that each piece is an iconic limited edition. Modern and stylish designs and patterns are created to capture a playful, individualistic spirit. Sleek silhouettes, clean cuts and graphic embellishments constantly take inspiration from art, music, architecture and the modern woman who is constantly on the move.

What is Magnum Pleasure Hunt – The Malaysian Edition contest?
A virtual hunt for fashion pieces exclusively designed by Farah Khan for Magnum. The online contest was launched in conjunction with the launch of all new Magnum ice cream packaging featuring Magnum collaboration with international fashion label, Farah Khan.  The Magnum Pleasure Seekers collection by Farah Khan feature 5 hand beaded dresses inspired by the 5 signature ice cream flavors and 5 Magnum inspired sweatshirts. 
What are the contest mechanics?
Throughout the campaign period, a total of 10 exclusive apparels (designed by Farah Khan for Magnum) will be released on weekly basis for the hunt. Each piece will be hidden at different locations on Google Street View throughout the course of 10 weeks and participants are to search for it by collecting clues via Magnum’s social media platforms (FB, Twitter and Instagram) in order to locate the “M” pin. 
How can I participate in the contest?
Just log on to to begin the search. Make sure to check out the clues on Magnum’s social media platforms to get hints for the week’s location. Everyone will be given 10 minutes of search time every day. Once you run out of time, just buy any of the 5 Magnum ice cream variants and enter the 13-digit product barcode to get additional time for the search. 
How are the winners selected?
The fastest person to spot and click on the “M” pin on Google Street View at the location where the apparel is hidden for the week will be deemed the winner. 
What will I win?
Weekly Grand Prize x 10 – 5 exclusively tailored Magnum Dresses and 5 Limited Edition Magnum Sweatshirts.
Weekly Consolation Prize x 50 – Premium Magnum Sweatshirts
All exclusively designed by Farah Khan. 
What is the duration of the contest?
16 April 2015 – 24 June 2015
Where can I get more information about the Magnum Pleasure Hunt – The Malaysian Edition?
Head on to for more details. Make sure to keep an eye on Magnum’s social media platforms to stay ahead from others in the game. 
Twitter – @magnummy
Instagram – @magnum_my