Last friday, I was invited by Advertlets and Sony for the invitation to the Sony NEX Launch that took place at Teeq Brasserie, Lot10. Recently, Sony has came out with new digital camera that have almost same with the DSLR function and abilities. Not only that, Sony had prepared cool performance, great food and of course the main highlight of that night is the new series of NEX cameras for the media and the bloggers to test.

I had one hand wax figure as souvenir. Thanks Sony!

You also can take some photo and print it for free as souvenir too.

The members of media, press and bloggers. I really sad with the air-cond. It’s so COLD!

The emcee of that night.

Senior General Manager, Toru Katsumodo san from Japan Sony introduce the camera and to launch it officially. He gave a speech and posing with the new NEX cameras.

The NEX-3 and NEX-5 allows users to effortlessly capture stunning, DSLR quality photos with its new 14.2-megapixel ExmorTM APS HD CMOS image sensor and Full HD 1080i videos in AVCHD format with the NEX-5.

Mr. Masaki Matsumae san, Deputy General Manager for Sony Malaysia Consumer Marketing Division look so young ^^

Sony Malaysia announced its first ultra-compact, interchangeable lens system digital cameras the NEX-3 and NEX-5. Featuring the world’s smallest and lightest interchangeable lens digital camera body.

The NEX3 & NEX5 with 16mm f2.8 Pancake lens.

Compact, Stylish & Intuitive Design
Integrating a mirrorless design, the NEX-5 is the smallest and lightest interchangeable lens system camera available today. Weighing approximately 229g and measuring 110.8mm × 58.8mm × 38.2mm (W x H x D), the slim and stylish NEX-5 provides both professional and amateur photographers the ideal digital camera to carry with them at all times. Measuring a mere 24.2mm thick , the top-of-line NEX-5 also fits perfectly into pockets or handbags. Offering greater colour variety and choice, the NEX-3 will be available in black, red, silver and white while the NEX-5 will be available in black and silver.

The new alpha cameras also provide an intuitive user experience with its simplified control layout, featuring a control wheel and two context-sensitive soft keys. The new Graphic User Interface features six clearly labeled icons that can be selected by rotating and then pressing the control wheel to access shoot settings, a user interface common in compact cameras that makes the NEX-3 and NEX-5 perfect for photographers new to extensive manual controls. In addition, built-in shooting tips provide information relevant to the current shooting or mode selection, giving users quick tips on photographic techniques as well as various types of scenes and subjects. A separate Movie button on the alpha cameras also allow users to record movies quickly without switching between still image and movie modes.

Unparalleled Image & Video Quality
Equipped with the latest ExmorTM APS HD CMOS image sensor and high speed BIONZ processor, the NEX-3 and NEX-5 deliver DSLR image quality and HD movie recording with richer tonal gradation and lower noise. The NEX-5 delivers Full HD 1080i movie recording in AVCHD format, while the NEX-3 records HD videos in MP4 format. The alpha cameras also offer higher ISO sensitivity of up to 12800, up to 14.2-megapixel resolution and defocusing to achieve beautiful images even in low light environments without having to use a tripod or flash.

Leveraging the power of its interchangeable lens system, the NEX-3 and NEX-5 let photographers swap between lenses for greater flexibility and precision, as well as achieve photo effects such as wide-angle, and fisheye with the range of E-mount lenses. In addition with the optional LA-EA1 Mount Adaptor, photographers can also use the existing wide range of A-mount lenses with the NEX-3 and NEX-5, expanding imaging possibilities.

Some dancers showing off the new NEX cameras. I wonder how they can see and breath?

Azrin having fun with NEX!

Bryan so concentrate with the camera!

Pricing for the pre-order of the NEX-5 with 1 lens is at MYR $2,699,00. No pricing for the NEX-3 yet.

NEX Gallery. This is the prove what NEX can do!

Some shot taken by Sony A550 + 70-200 G-Lens!

Anybody know him =.=”?
Sony shirt, Canon body, Nissin Flash & Samyang lens (combination of brand)