The month of Ramadhan has arrived! As the leading beverage and food company, Yeo Hiap Seng (Malaysia) Berhad (Yeo’s) is launching a Ramadhan-friendly programme with the theme “Beramal Bersama Bintang and Menang Duit Raya”.
The total amount donated by the celebrities will depend on the support received from the contributing participants. One packet of Yeo’s beverage represents one donation point. For 50,000 donation points received via Wechat per celebrity team, RM3,000 will be given to the representing beneficiary homes. Similarly, 100,000 donation points received represent a donation of RM5,000 while 250,000 points represents RM10,000 worth of donations. On top of this, Yeo’s will donate an additional RM10,000 to the homes represented by the celebrity team who receives the highest number of donation points.
From its humble origins in 1900, Yeo Hiap Seng (Yeo’s) has now become synonymous with the food & beverage industry both locally and internationally.
Taking root from a small little shop making soya sauce to the leading home-grown food & beverage company that it is today, the history of Yeo’s is the epitome of what dreams, hard work and perseverance can amount to. Founded by Yeo Keng Lian in Zhangzhou in the Fujian Province of China, the small scale proprietorship was renowned for its quality product, a practise that is vividly upheld till today.
A man of great foresight, Yeo boldly ventured into foreign soil and in 1937, set up the Yeo Hiap Seng Sauce Factory in Singapore which soon flourished and quickly expanded into Malaysia in 1940s.