Last week, I manage to have a day trip in Penang for some shooting. I would like to introduce well know “Under One Roof Fishing Equipment’s” located in heart of Penang. If you are looking for good quality from lower rate to the most expensive fishing equipment, this is the place!

Passion can lead someone to do crazy things. When it comes to passion, some people willing to put everything for it. Time, effort, money etc. Same goes to me when it come to photography and business. It’s really hard to believe how much effort, money and even time that I have put to make my dream worth,

I’m not really fan of fishing but if I do have some free time, I wish I can go for fishing. People said it will help you to release some stress and at the same time to enjoy natural environment. Do let me know if you also love fishing.

Some of the equipment’s can be really expensive up to 6 digits. TCE Sports continues its effort to deliver quality products and services to our customers, the key factor to its success. TCE Sports is always prepared to listen and will strive to offer the highest level of satisfaction . This is how TCE Sports managed to expanded into Thailand, Singapore, Brunei and Indonesia.

Today TCE Sports has grown in stature and developed to its current dominance in the market, with over 80 personnel under its roof. TCE Sports has been able to achieve more than RM 30 million in annual sales, which is a great achievement by local standards and has a distribution channel to 400 dealers  and retailers.

“TCE Sports Sdn. Bhd. is an established  importer and distributor of wide range of international brands of fishing tackle and outdoor adventure gears. TCE Sports Sdn. Bhd. was formerly known as “ The China Emporium ”. It was established in 1960 ago by Mr. Lim Theng Hui, the father of our present President, Mr. Daniel Lim Ching Teik. 
Initially The China Emporium was dealing with all kinds of exotic curios, ornaments and gifts. However in the 1960’s, The China Emporium took the challenge and ventured into a new market segmentation that is the Adventure Sports Equipment. The China Emporium had become one of the first importer of Fishing and Diving equipment in the Northern Region of Malaysia. The venture was driven by Mr. Daniel Lim as he understand the potentials for the market in sporting goods and other accessories and has successfully changed the nature of business of the Company which is now known as TCE Sports Sdn. Bhd.”

I-Fishing Concept Store

Zatshen Sdn Bhd
470, Ground Floor, Beach Street, 10300 Penang.
Tel: 04-2614423 / 2621351 / 2632457