Cadbury Bytes is a one of a kind snack, in that it is sweet and not salty, as compared to most of the other snacks. It’s a bite sized snack with a crunchy wafer and rich Choco cream filling. There are three variants of Bytes available in the market.
With Bytes, Cadbury has entered into a new category with well entrenched and established brands. It is an exciting challenge for them to take the brand forward and make it a stupendous success.
Cadbury Bytes is positioned as the ‘only sweet snack’ in the world of salty snacks. The proposition that they have arrived at where they take a pot-shot at other snacks. The product is all about breaking a cliché and teenagers identify with breaking stereotypes.