For me, malodours can be very off-putting to a person. Since I love everything to be clean and I travel a lot, nice-smelling environment can make one feel good. Especially when you have to travel a lot.
Unfortunately not everyone like it. My family for example they prefer something not that strong and not directly attached. So now I can consider this to put in my car. The good thing is, this boy can last for more than 2 month. So, whenever I go back my hometown, I will put this boy instead.