Besides catering to local fans, the Malaysia International Toy Fair also functions as a stimulus for the Malaysian toy and gaming industry. The event aims to bring the local toy and gaming industry to a higher level by spreading brand awareness among consumers, while creating an avenue for networking, business opportunities and trade and media exposure for the toy and gaming industry.
Among the participants to watch out for are Dooodolls, Dweey and Eightyfourcube, while notable exhibitors from the international front include Philippines Toy Con, Devilrobots (JPN) represented by Bigbrosworkshop, Toys2r (HK) represented by Full Toys, Celebriducks (USA) represented by Broadway Acres WreckerTike(SG), WantonDoodle (SG), Not (Indonesia), BAH (Indonesia), Gundams by Glory System, Macross, Tranformers by Transmy and many more.
Comic and animation enthusiasts will be happy to find out that Animax Asia, Gempak Starz, Lao Fu Zi Media (Master Q) and Les’ Copaque (creators of hit animation Upin and Ipin) will be participating, while gamers can expect exciting game promotions and showcases by companies such as E-factory, Kingsoft, Chang You MY, Go Play Play, CiB Net Station, Eagle game, GamePlay Interactive, ilplay, Varuna and 8 Interactive.
Artists and the creative community will be able to satisfy their creative hunger by interacting and witnessing fellow artists and designers at work in the Artist Invasion Zone. Star Wars fans will be pleased by activities organized by the 501st Legion-Brunei Division such as the Imperial Cadet Training and Droid Hunt.Other highlights include the MITF Qee Madness Custom Contest, cosplay contest and many more.